Remember the websites when the internet was growing? The cheesy look of a website that worked during the internet revolution has long been forgotten or scrapped off to welcome dynamic changes for the new era. Compared to a handful of websites at the beginning of the internet, to billions of domain names registered in today’s world, it has become much more competitive for websites to decrease their bounce rate in order to increase chances of their conversions.
If you search the history of websites, you may find the meaningless homepages that would terribly fail in today’s era. The revolution of websites and the internet has added more value to homepages. It is no longer sufficient to simply have a website for your business. The presentation of the website is more significant than having an online presence.
If you understand the real competition, then you will sympathize with the hard walk of web developers to create a stunning web home page that gains impressions, creates awe-struck emotions and converts (mainly business transactions).
It’s no secret that site design and functionality have evolved over the last decade. We have more technologies in the market than the number of the websites during the internet inception. The 90s was the time when the websites had primary colours, flashing letters and awful-quality photos on their home page. However, they were loved by the visitors because the technology also didn’t evolve fast enough and humans felt that they were at the peak of their scientific revolution.
Fast forward to 2020 ; the web still has millions of websites that are still stuck in time warp and have forgotten to evolve with the years. Those websites still have cumbersome designs, poor quality coding, muddled content. We are living in a digital era, and coming out from time warp has now become a necessity.
Find some time from your busy schedule to find the websites that have faulty home pages, and desperately need a makeover to perform better than rivals.
The self-proclaimed marketing gurus claim to have the formula that works on the home page. Reality? No such formula exists. The success depends upon the ideas’ manifestations in the working process and readiness to adapt to dynamics of the transitioning web.
The “Ideal” home page often paralyzes experienced as well novice marketers. If there were a creative formula, then why do most films fail at the box office, despite having a huge creative personnel? The reasons lie in our brains that are quite complex and fail to comprehend situations until the results don’t come along.
What most marketers fail to understand is that they should stop creating a website for everyone on the web. A real website doesn’t care for the wrong audience and is created to deflect those people, only to focus on right things to achieve the business goal. The main aim of the home page is to provide useful content to the targeted audience and help them to navigate to product pages to encourage conversions.
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery
Beneath is the infographic that beautifully tells about the various elements a homepage should have according to the modern digital environment. However, remember that overdose can be a negative thing for your home page. If you try to include all the 20 elements on your page just because the infographics say so, you are definitely overloading it.
The infographics is a handbook to find seamless possibilities on your homepage as per your niche industry. Explore various things and brainstorm ideas to create a perfect homepage. Rather than staying in a time warp, emerge as the evolved site that appears ahead of the time.