Interactive Design
Studies show that interactive web designs are associated with a higher engagement rate. An interactive design mainly focuses on features that provide a super cool user experience. It also offers a chance of submitting personal data if a user wishes to, and it helps a website owner follow the site's performance metrics. Similarly, an interactive web design can easily direct a user to where he wants to be.
Apart from being reliable, an interactive design is mobile-friendly which means more users can access your site. Before designing, ensure to analyze your audience and ascertain their presumed preferences. This will help you attract, keep your website visitors engaged and enjoy quality traffic.
User Experience
If you are new to the web design world, you may fail to notice User Experience's impact on your site's performance. However, the more you dwell on the subject matter, you will realize how your online success depends on it. User Experience (UX) denotes how a user interacts with a website and his response to it. Positive responses produce revisits and conversions, whereas negative UX triggers bounce rates.
Focusing on user experience while designing and crafting content helps ensure maximum engagement levels on a site. Also, it helps offer customized solutions, which reduces time, money and the need for support.
Strategic CTAs
Websites utilize a collection of CTAs, but not all may fit the purpose. More to that, a poorly located call-to-action (CTA) is like no CTA. Choose clear CTAs and strategically place them in noticeable website zones. Common CTAs include "Enter," "Buy Now," "Add to Cart," etc. These are normally placed at the center or on the right side of the web page.
While embedding your CTAs, try to align them with the existing content. This means that appropriate CTAs that match the topic. They should also be bold and highlighted from the rest of the page content. Attractive colours normally make CTAs relatable and not commanding. All in all, keep CTAs to a minimum bay!
Faster Load Speed
One-way flights are awesome and so do faster-loading sites. Have you ever clicked on a website and experienced the worst load speed? Just as it bothered you, that's how it bothers other internet users. Most internet users expect a site to fully load in only 3 seconds, and the lesser, the better. Also, users require a smooth experience as they scroll through your website pages. Such an experience provides a competitive advantage to your site and increases engagement.
If you wish to enhance engagement by working on the site's load speed, try the following tips. Optimize website pages, compress files, and try to minimize URL redirects. Ensure that you have reliable technical support at all times.
De-Clutter Your Site
Complex websites with cluttered appearances tend to displease users. Ideally, it makes the site congested and seems to be out of the range. Above all, it causes commotion and confusion among users. Therefore, try to aesthetically present your website content by; breaking up lines, using simple language, and utilizing the white space optimally. Place the menu at centre-stage and keep it clear.
Use readable fonts and text sizes appealing enough to all users. Utilize images where possible, bullet points, and divide your content into sections. If the product is attractive to you, then it is enough to engage your site users and retain them. Lastly, try to follow your users' experience on the site.
Smooth Navigation
Website navigation can precisely be termed as navigating particular pages and websites on the internet. A Hyperlink generally leads a web browser to a URL. A navigation menu comprises various links to inner website pages, and it is normally located at the top of a website. From there, you will find the "About Us," Features, Services, and Contact. A designer should maintain simple navigation with the available space.
It should help users find the content they require easily. While presenting the website content, related topics must be organized and perhaps with attractive headings. Include a search box where visitors can find what they seek instantly.
Think Social
Think outside the box and presume what the user expects. Crafting for a user isn't an easy task, but it becomes enjoyable when you follow the right path. Website elements like content are a great way to engage users, and if they like it, they will respond by pressing the 'like' button. Others also move ahead to share your content with friends and other social media platforms. That is an ideal way to ensure engagement!
Link up your website to several social media platforms like Facebook or Instagram, provide review or comment sections, and popularize your content. HubSpot is one of the greatest platforms/tools for users who wish to share their content.
Consider a ChatBot
Providing a chatbot on the homepage is another effective way of enhancing user engagement. Some website visitors may love to interact with you via your website personally. A chatbot helps them extend their queries instantly, and a conversation is initiated. However, ensure to provide human support to render the system effective. Also, a chat box must be utilized where necessary, and it shouldn't be disruptive in nature.
There are different types on the market with varying specifications but generally categorized under declarative and conversational chatbots. A merge of natural language processing and semantic understanding can help you reach your goals.