When designing an e-commerce store, your vision should not be restricted to the design. You need to make sure that you keep in mind the user experience as well. The psyche of individual shopper is different. Each shopper visits your store with a different mindset. By knowing the types of users you will come across, you can improve the store’s usability.

Here are the five types of customers you will come across.

1. Product-Focused Shoppers

Mindset:  Product focused shoppers already have their minds clear regarding the product they wish to buy. They reach the site to either but something they need urgently or want to replace an existing item

Purchase Probability:  They are going to stay over the website only when they can find what product they are looking for. In case they are unable to find one, they are going to leave the site without wasting much time.

Tips To Improve Usability:

  • Place the search bar at a prominent location
  • Clear navigation to help the users find products easily
  • Mention product description & use large images
  • Saving the time of users through quick checkout options

Product Focused Customers

2. Wandering Shoppers

Mindset:  They do not have anything particular in mind that you wish to shop for. Converting them from visitors to shoppers is a challenge

Purchase Probability:  According the stats, it has been noticed that maximum traffic consists of wandering shoppers. They have no mood to buy anything and hence are associated with least revenue.

Tips To Improve Usability:

  • Create a visually impactful website
  • Use wandering shoppers as a medium for marketing
  • Use cross-sell, up-sell, clear navigation and alluring images for engagement

Wandering Customer

3. The Bargain Addicts

Mindset:  They do not plan to buy anything until unless they witness some coupons, vouchers or sale. They have the least brand preference and are looking for the best bargain prices.

Purchase Probability:  They spend significant time in analyzing the deals running over competitor sites. They are ready to buy products even when they do not need them, just thinking about the savings they could make.

Tips To Improve Usability:

  • Draw attention towards the sale or discounted products
  • Run an optional category for sale products
  • Create newsletters specifying the ongoing sale
  • Make the coupon redemption process easy

Bargain Customers 4. Research Loving Users

Mindset : They are keen to collect as much information as they could about a particular product.

Purchase Probability:  They do not have a particular brand in mind. They are willing to go through all the brands providing similar products. They spend significant time in research and may visit several sites for more information.

Tips To Improve Usability:

  • Extremely detailed and precise product description
  • Provide suggestions for similar products from other brands
  • Motivate the shoppers to provide rating and reviews

Avail wish list options to let the shopper take his or her time.

Loving Users 5. Dedicated Customers

Mindset:  They have a loyal front towards the store owing to their previous shopping experiences. Good experience and quality services attract them towards the store

Purchase Probability:  These shoppers are responsible for bringing maximum revenue. They prefer quality over price.

Tips To Improve Usability:

  • Options to save cart for next shopping spree
  • Reward them thorough coupons and vouchers
  • Encourage them to return and shop through a newsletter

Dedicated Customers

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