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The link between all of the leading online marketing strategies is probable. It is because the main aim of online marketing is to work towards increasing the exposure and popularity of the content.

The efficiency of all of the online marketing activities increases with the attention gained by marketing efforts.

For example, if your key traffic source is an email list, then certain marketing channels may need support for enhanced email marketing. The channels you’ll need for the same are listed below.

Social Media:

With the help of Social media marketing, you will be able to garner new audiences, increase visibility and increase the newsletter signups. This medium will offer you an interface to directly communicate with the users, track the activities of competitors and create presence over new platforms.

Search Engine Optimization:

With SEO , you can increase the ratio of interested users and raise the newsletter signups. With high visibility over search engines, you will be able to drive new visitors to the website, thereby raising the viewers and eventually newsletter signups.

Content Marketing:

Creating and selling amazing content will create an authority. You will be able to add consistency and relevance to your emails by content, which will increase the number of signups and help maintain the audience.

Many people cannot understand the vertical relationship that occurs between various marketing strategies. There is resource wastage since the networks are engaged but not collaborated. Today we’ll explain how collaboration works between two of the leading online marketing disciplines: SEO and content marketing, to help ensure you get the most out of collaboration.

Here is an evaluation of how SEO can complement your content marketing strategies.

Complement #1: Consider SEO before Drafting Content

The first thing you need to keep in mind before you start producing the content is SEO. SEO consideration can be of great benefit both in the development of content ideas and in the area of analysis. You should start studying the performance of previously posted content, performance of the content posted by the rival, and understanding the targets that can be accomplished by content.

For someone who is already working for a website over the SEO, it is crucial that they know about the content and pages that are well-performed.

This is the duty of the SEO to keep a database for the search competitors, the pages that performed well and the material of the competitors that did poorly, etc.

As a content marketer, the main task is to understand the potential benefits that you can earn while evaluating the websites from same niche and promotional prospects. With a focused list of influencing resources and linked websites, you can manage to create highly engaging content.

The golden mantra of content is to create something after understanding the psyche of readers. SEOs are an amalgam of skills and experience, which helps them to contribute to the content in a strategic manner.

Complement #2: Content Marketing & SEO

Gone is the time when content was associated merely with words. Welcome to 2015, where content is about images, videos, flash, HTML5 and JavaScript etc. The limit is creativity, affordability and technical assistance.

Investing in content marketing will be determining to what extent SEO would be engaged in the process of content creation.

All those whose content marketing is limited to publishing posts and sharing the same via social media, it might be fine if the content creator were told about the best practices of SEO rather than hiring an optimizer directly.

However, if you are utilizing a grand content marketing strategy for company branding then it is better that you invest in SEO.

Complement #3: Content Promotion For Value

You need to understand the fact that content marketing sans marketing is nothing more than mere content. So, if you are creating content but failing to promote it then your content marketing is going to be a flop mimic.

The primary concern for content marketers should be building advertising opportunities. You can start by building ties, as it helps to find the right target audience and smartly promote content value.

If you succeed in creating ties to your content, you will benefit from the exposure and popularity of the brand during their lifetime. You are simply building a future partnership with an authoritative brand when you connect with other websites and persuade them to share your contents.

Google finds this relation to be a symbol of reliability and impact and the content tends to rank higher based on the same.

This will not only help you in driving traffic, garnering visibility and appreciation, through links but also ensures that you get access to lifetime organic search traffic.