We all come across guides that talk about the predictions of the coming year but what about the things we were told the previous year? The only way, they say, to look forward is to learn from the past. Over the years, the internet has become the prime way for people to connect and work. These days, web usage has become an integral way of life- a backbone for business as well as personal ties.

Using user-related data from more than 25 pages , here’s a guide that shows how the viewers have evolved in website viewing a short time.

  1. Device trends

Plenty of devices have now come with unrestricted internet access- ranging from personal computers to tablets and even smartwatches. These device trends transition with the advancement in technology. Even though people are now more conscious of smart gadgets, smartphones are still the number one mediums to access information on the web.

The traffic reported on computers seemed to follow a downfall, while the traffic for mobile phones and tablets seemed to rise drastically in the past year (68.1% on mobile surfing as opposed to 28.9% from desktops and 3.1% from tablets).

However, out of all the available devices, it was noticed that browsing was maximum over Samsung, followed by iPhone and Xiaomi. It is seen that Samsung led the 2022-2023 smartphone market with maximum mobile sessions.

Mobile Trending

  1. Browser trends

Unlike selecting MacOS, Windows or ChromeOS, where the options are mutually exclusive to each other, switching between web browsers doesn’t matter. To read this article, you can download any of the current big browsers in the same amount of time you used. Yet, which one will be the best? What browser is the best and the private one?

Chrome takes the trophy with a large margin.

Browser Trend

  1. Leading traffic-driving channels

Looking at the last decade, there is uncertainty about the fact that organic search still manages to remain in the top spot. The way traffic was created by the channels varied drastically. Although some of the websites reviewed had direct URL entries, as many pages as possible attracted sessions via paid search.

  1. Referrals from Social network

52% of B2B marketers say that referral programs generate good or excellent leads. 56%of marketers say that referral programs generate a high volume of leads.

On Facebook, Twitter, Pinterest and other networking media, 65%of customer post their purchases online.

74% of users purchased items they saw on the website, 27% of Facebook users bought things they saw on their news feeds or a friend’s wall.

 Referrals from Social network

  1. User Behavior

The reports suggest that mobile users seem more focused and avoid hanging around once they find what they have been looking for. When comparing the average pages-per-visit, there is a substantial difference when considering the device types.

The desktop sessions had more average pages per visit as compared to mobile sessions. Also, the bounce rates were highest for mobile and tablet sessions as compared to desktop sessions.

Mobile visitors have a 9.56% higher bounce rate on average than desktop visitors.


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