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Search Engine Optimization (SEO) of a website, if executed in the right way, can help a website gain optimum search rankings. The key to designing a successful SEO strategy for a given site is intelligent planning, as there are lots of factors that need to be taken into consideration to come up with a solid SEO plan. To achieve the topmost rankings in search engine result pages, you need to pay attention to each detail of your website, including its content and structure as well.

In SEO, techniques and methods that are put into use to optimize a site continually evolve as search engines keep on updating their search algorithms to provide users with improved results. However, few SEO fundamentals remain the same and play an essential role in enhancing a website’s rankings and are discussed here.

Let us have a look:

Targeting Right Keywords –

Your SEO efforts will surely yield desired results when you choose the most appropriate keywords to target. There are various online tools like Google’s Keyword Tool, which you can use to figure out the most appropriate keywords for your site.

An important tip about keyword selection is that one should never choose a keyword that sounds good or is among the most searched keywords. One should focus on those keywords or key phrases that are unique but have good search volume and low competition.

Keep Your Content Updated & Fresh- 

Content present on your website is among the most significant SEO components. All the major search engines, including the leader, Google, give good rankings to those websites that feature relevant, original and informative content. Therefore, it is a good SEO practice to have optimized and keyword-rich content on your website.

Additionally, you should keep on reviewing and updating your content regularly. Remember that your website content should be of high-quality, and if you keep on adding fresh content on your website, it will attract more visitors as they will keep coming back for more again and again.

Secure High-Quality Relevant Links- 

After optimizing the content on your website, you should concentrate on securing good-quality backlinks from authority websites that are relevant to your industry. Earning links from these sites which enjoy good rankings with search engines is not easy; however, you should try to secure links by posting your feedback or relevant comments in their blogs and articles sections.

Once you have taken care of all the basics requirements of a good SEO plan, you need to ensure that you keep a close eye on all your efforts as it will help you review your performance and also identify particular areas, if any, that need improvements. And to not forget about Google My Business Page, keep sharing images and posts for better user experience.