Videos have completely changed the social media. There’s no shortage of users uploading videos and gaining popularity.

“In the future, everyone will be world-famous for 15 minutes.” Andy Warhol

The future has arrived. Now, you don’t need to send resumes to a studio to make videos on your concept/ideas. Nowadays, you can do it on your own. Many YouTubers are raking millions of USD by doing this way. Companies are also hiring in-house staff to produce addictive and highly engaging videos.

With video, almost everyone can be famous. There’s no time limit for enjoying the fame and limelight. If you look at the top-earning YouTubers, you will understand their status in society and among the big media houses.


Here’s a couple more video statistics to remind you of the network strength video holds:

  • On the microblogging site, 82 percent of Twitter users consume video content.
  • 92 percent of mobile video audiences enjoy sharing with others.
  • 87 percent of internet marketers use video content to fulfill their business objectives.

Each of the vloggers has perfectly used video platforms: Facebook, Instagram, Twitter, Vimeo, and YouTube etc. Companies need to follow these vloggers’ guidelines and adopt their fundamental principles to grow their follower list and massively influence the targeted audience for the perfect output.

The famous vloggers have made us laugh, cry, educated us, entertained us to reach the spot from where the world can notice their significant presence. They dropped their shame and took all the  negative feedback  coming their way, embraced it, learned from it and finally reached their goal. That’s the true sign of a marketer.

They didn’t have any magic wand, which they waved and got overwhelming subscribers to count on their YouTube account.

Every success story has a back-story – and the back-story is more of a failure than success. YouTubers’ stories are also filled with various such things, including disappointment, fear of failure etc. Their success was determined by the number of hours and work they have had put in the video domain. It needs extensive tenacity and talent to succeed.

Since billions of people own a smartphone, it’s better if companies that haven’t tested their first video even, start thinking to produce videos. Whether it’s live or pre-recorded videos, the demand is surpassing the supply and is extremely helpful for both companies and individuals for branding purposes.

If you are working in the PR,  advertisement and marketing field , you just can’t afford to be camera-shy when nearly everyone is making videos, why you are bashing your confidence for not coming in front of the camera and creating a video. Who knows you may end up creating the greatest YouTube channel ever?

When making a video, it doesn’t mean to become a talking head. Forget being the one. Daily soaps are doing the job.

When you are making a video, you aren’t going to send it to the Academy Awards to win an accolade. So forget it and wear down all the fear you have to make a flawless video appealing to the masses. Just show the human side of your brand and connect with people emotionally, which influences them to click on your product for a longer duration.

Videos are a great way to portray literally works in the most humanely way. Your job is to make a video that shows the human side, not a well-written screenplay, as it will take a too long time to produce even one video.

When you look at the highly successful YouTubers, notice what the main thing about their videos is. They love connecting with their subscribers and bring attention to a subject by being in the video.

If your videos have authenticity, transparency, and immediacy, then you don’t really need to worry about things, like production values or video budget etc. It doesn’t matter to the audience because they are getting genuine video content having relevant information and entertainment elements.

What if you run after a budget, but your videos have no human touch? How can you connect with the customers? It would be truly hard to do it.

Make yourself calm and chill before start shooting a video. Keep a head start in your mind, and don’t over-prepare yourself too much because the product will look too good to be true. Remember that you are not shooting films and looking for cinematic release. Your videos are different, more personnel and for a specific audience. Hence, don’t end up being too perfect, which looks irrational and very hard to place the trust in.

When you are in front of the camera, you are directly speaking to your audience. It’s yours and their world that is intersecting with your presence. You have to be spontaneous, friendly and a wee bit humorous to show the human side while selling your products.



Raise the pain points to which your audience can relate and engage with your content. It’s all about giving and take. You give your customers a great platform to explore different things and consume exciting, educating and entertaining content, and in return, they become your loyal customers’.

Nowadays, nearly every company, be it big or small corporations, are leveraging the power of videos and bringing their staff forth to produce content that shows their human side of their organization and how workers do hard work to make their (customers’) lives better.

If you are still not convinced with the idea, let me build pointers that indicate the importance of Video Content marketing:

  •       Greater conversions

A research study conducted demonstrates that 71 percent of advertisers have found that video content is customer-friendly. When done correctly, it can easily help you with minimal effort to achieve better results.

  •       Better Emotional Connect: 

When engaged viewers observe your video that further triggers their strongest emotions (pleasure, amazement, frustration, etc.), it may not instantly push them to take action. Nevertheless, when they see some of the material from you, it will help them make a purchasing decision later on.

So whether you’re on the B2B or B2C market, outshining your emotional response with video content helps bring the most biz

  •       Higher Convenience

Videos are very user-friendly no matter age, gender or language preference; the graphics always connect to the public more than a dull blob of content and now, with the accessibility of the internet and smartphones, it has gained a new height, never seeing a down till date.

  •       Stronger Engagement Levels

With far too many viewers attending video content on social media sites like YouTube, Facebook and Twitter, you can see up close how video helps to generate greater interaction from target users.

By creating and sharing video content with your social followers, you have a 10X chance of them becoming engaged with your post, which then translates into more shares and comments.

  •       SEO optimized Results

Owing to a study conducted by Comscore, you have a 53 percent higher chance of ending up on the first page of the SERPs by adding video material to your web. This just shows clearly that indeed not only your conversion rate but also the organic search traffic you yield can make a huge difference in quality video content.

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