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So, you are running an internet marketing campaign through which you are managing to get high ranking over search engines like google, bing etc. and growing traffic.

Everything is fine until Google brings up the news one day “ We’ve got a new update! ”That is when it feels that the entire thing flips. Which follows is a despairing sequence of headlines.

Although this leads to the marginal loss in ranking for others, some can face the situation of having Google’s penalty in SEO. That’s possibly why “ Google algorithm update ” is always related to fear, anger and despair.

Seeing how hard some websites have been hit by fate-changing changes like Google Panda in the past, most websites are nervous about an update going in.

The idea of seeing your existing company strangled by some update is terrifying, which is why it is important that you find a way to cope with the constant changes Google is making.

Well, in reality Google isn’t playing the bad guy. In fact, most of the algorithm updates have been rolled up with the intention of taking businesses to new heights.

The aim here is to encourage the improvising of the websites needed. The point is you should concentrate on improvising the website rather than having the fear of being penalized by Google.

To ensure that your website holds to the top spot over Google, here are a few helpful tips to follow:

Guest Posting: We all know how good is guest posting for link building . However, you will have to make sure that it is not the only strategy that you are following for the purpose.

If you want to exempt yourself from Google’s fines, you’ll need to maintain a natural looking connection profile. When your website gets connections that form a single source, you’re in deep trouble. You risk your site as Google would reduce the links coming from guest posts, particularly as it is very simple for Google to find guest post links. As a solution, you need to restrict the guest post links to not more than 20% of the link profile.

Relevancy aka LDR: Google has been lately emphasizing more upon LDR (Link Domain Relevancy) than factors such as PageRank. LDR for a website specifies if the website is linking to sites from same niche.

When your site has links to sites that are less or less important to your site, then you are at the highest risk of another update being hit. Make sure you use at least 30 per cent of the connections from a similar niche.

Brand Matters: Undoubtedly, Google has always shown boundless love for renowned brands. Not only do such brands rank well but also manage to stay away from the negative limelight of penalty.

So, it’s your job to become an E-Commerce company. For the same you don’t need whopping money. All you need is a legit looking site, a brilliant broad reach social media strategy and emphasis on brand quest.

Spamming Socially: If you are relying upon fake Facebook likes, fake twitter followers and phony tweets for building a social presence, then you are taking yourself a step closer to getting penalized.

Google has a relatively good chance of coming up with some changes where Google blocks all those websites that abuse social signals. Note to always be sensitive to consistency and not quantity-based as with backlinks.

Aside from these basic stuff, don’t forget to check out Quicksprout’s infographic which covers some actionable tips to avoid the penalty. We hope this simple guide plus infographic would help you save yourself from the headache caused by an unexpected penalty.

P.S. To know about the recent updates, checkout our post,   Checkout What Google, Bing & Apple Are Up To: Latest Updates .